SKECHERS Announces Global Settlement in Advertising Cases

Thursday 17 May 2012 @ 8:05 am

Skechers USA, Inc. today announced that it has settled all domestic legal proceedings relating to advertising claims made in connection with marketing its toning shoe products, including its Shape-ups® line of shoes.

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HD Advertising for Hispanic TV Audiences Lags Behind National Averages

Thursday 17 May 2012 @ 8:05 am

Despite strong high-definition TV adoption by Hispanic audiences, Hispanic broadcast stations and networks lag behind non-Hispanic broadcast TV outlets in HD adoption and viewers of Hispanic television, experience the lowest rate of HD advertising among all TV audiences, according to the Q1 2012 HD Advertising Trends Report released today by Extreme Reach, a leading provider of HD video …

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Advertising People Are The New Advertising Medium

Thursday 17 May 2012 @ 8:05 am

Ironic, I know. The messagers being the medium? Being in the ad business, at least half of my Facebook friends are also in the ad business. Makes for some incredibly entertaining Facebook posts from all these creative people. Witty comments about the world, amazing photos they take via Instagram, links to amazing videos or ads. …

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Does Facebook Advertising Work?

Thursday 17 May 2012 @ 8:05 am

BOSTON, MA– - On the eve of Facebook's initial public offering , the markets are contemplating why auto manufacturer General Motors decided abruptly yesterday to terminate advertising on Facebook. WordStream …

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New Mobile iPhone Application for Location-Based Virtual Advertising

Thursday 17 May 2012 @ 7:05 am

HOUSTON, May 17, 2012 /PRNewswire-iReach/ — They Creative Advertising introduces Knibbler™ iPhone application, a location-based advertising tool for individuals and small business owners. Using the dynamic …

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Equity Research on Omnicom Group Inc. and Monster Worldwide Inc. - Advertising Demand Slowing

Saturday 12 May 2012 @ 9:05 am

JOHANNESBURG, SOUTH AFRICA– - www.stockcall.com/ offers investors comprehensive research on the Advertising Agencies industry and has completed analytical research on Omnicom Group Inc. and Monster Worldwide …

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A low cost advertising solution that produces high brand awareness

Saturday 12 May 2012 @ 9:05 am

WILMINGTON, Mass., May 11, 2012 /PRNewswire/ – No one likes to think they're easily sold. That's why Madison Avenue strives to develop ads that create "positive impressions" that can subliminally …

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Research and Markets: The Law of Advertising, Marketing and Promotions

Saturday 12 May 2012 @ 7:05 am

Research and Markets has announced the addition of the "The Law of Advertising, Marketing and Promotions" rep

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Exponential Interactive Launches Appsnack(TM), Global Mobile Advertising Solution for Brand Advertisers

Thursday 10 May 2012 @ 10:05 am

EMERYVILLE, CA– - Exponential Interactive, the global digital advertising company, today launched Appsnack™, a mobile advertising division that provides in-app, rich-media brand engagement solutions for …

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Millennial Media Releases Comprehensive Report on Mobile Advertising in the Finance Industry

Thursday 10 May 2012 @ 10:05 am

Millennial Media , the independent leader in mobile advertising, today released a report containing an in-depth look at mobile advertising in the finance industry. The re

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