Advertising plays the same role in your media diet that vegetables play in your regular diet; most of us would prefer to skip that course and go straight to dessert. But, just like veggies, advertising plays an important role in sustaining a body; in this case, a diverse body of content. Advertising is the great subsidizer of the press, entertainment, and online services. “It’s possible that no …
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If you like this post, please buy me a beer for $3 8-)Research and Markets has announced the addition of the "Paid Advertising In Social Media" report to their off
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If you like this post, please buy me a beer for $3 8-)For the second time in a week, General Motors is making news for advertising it will not be running rather than for advertising it is running.
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If you like this post, please buy me a beer for $3 8-)NEW YORK, May 18, 2012 /PRNewswire/ – Architectural Record ( www.ArchitecturalRecord.com ), McGraw-Hill Construction's prestigious publication, has presented its 16th Annual Excellence in Advertising …
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If you like this post, please buy me a beer for $3 8-)Just a few days after upset the IPO apple cart, the world?s largest automaker dropped another bombshell on the sensibilities of the marketing world: CMO Joel Ewanick revealed that he?s planning to take GM advertisements out of the next Super Bowl. It?s a surprising reversal of strategy for a company that has gone big for …
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If you like this post, please buy me a beer for $3 8-)REDWOOD CITY, CA– - Turn today expanded its cross-channel campaign management capabilities with the introduction of advanced video advertising features: video engagement optimization and video companion …
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If you like this post, please buy me a beer for $3 8-)The newspaper and media group Johnston Press reports a fall in advertising revenue since the beginning of this year.
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LONDON (Reuters) - The world's leading outdoor advertising groups JCDecaux and Clear Channel have agreed to measures designed to open up the market for advertising on bus shelters and other street furniture, Britain's Office of Fair Trading (OFT) said on Thursday. The OFT said the companies had agreed to measures such as not enforcing exclusivity clauses preventing competitors placing other …
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If you like this post, please buy me a beer for $3 8-)(Reuters) - General Motors Co will stop advertising on Facebook, a move that comes during the same week the social networking website is due to go public. The U.S. automaker confirmed a report by the Wall Street Journal. A source familiar with the automaker's plans said GM's marketing executives decided Facebook's ads had little impact on consumers. GM said it will still have Facebook pages …
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If you like this post, please buy me a beer for $3 8-)Facebook Ads are not working for GM (General Motors). So what. Those advertisements must be working for someone, somewhere or the internet juggernaut would not be on track for the much talked about Facebook IPO. Here's the reality: Internet advertising, or any advertising, is a numbers game just like playing in a casino. If you …
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